In 2011, a simple conversation about magazine advertising and subscriptions led to an interesting meeting on the 12^th floor of 1825 K Street in Washington, D.C. K Street, not far from the Capitol, is well known for its lobbying and advocacy organizations eager to create relationships with Washington’s power brokers. The parent company of Apostrophe magazine, a Montana publication = for individuals with intellectual and developmental disabilities (I/DD), was in town to meet with the marketing staff of The Arc, the nation’s leading organization for people with I/DD, ostensibly to talk about the magazine.